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Every day when we go out on the street in a city we are subjected to thousands of visual stimuli that stand out from the confusion generated by the perpetual movement of people and vehicles that move in it. Many of these stimuli have the same matrix, they have been generated by the human mind, be it from architects, graphic designers, urban planners or advertisers. When strolling down the street or entering shops, buildings, bars, we are under continuous attack, all trying to get our attention using aesthetic patterns designed for that purpose. Lights, colors and shapes speak to our subconscious influencing our decisions, ways of relating and s

Every day when we go out on the street in a city we are subjected to thousands of visual input that stand out from the confusion generated by the perpetual movement of people and vehicles that move in it. Many of these visual inputs have the same matrix, they have been generated by the human mind, be it from architects, graphic designers, urban planners or advertisers. When We are walking down the street or are entering shops, buildings, bars, we are under continuous attack. Seems like all are trying to get our attention using aesthetic patterns designed for that purpose. Lights, colors and shapes speak to our subconscious influencing our decisions, our way of relating and of seeing things around us.
In this series I have allowed my gaze to adjust to the prevailing opinions on the street, decoding and simplifying the everyday scenes around me to achieve a greater visual impact and thus stimulate the viewer’s interest. I don’t do it in a overbold way, I do this using compositions, lights, natural filters and masses of color or without color to create contrasts or harmonies that can be easily assimilated and that allow me to connect with the viewer and communicate with him in a non-explicit way in a process that it is based on human affinity.

Código

Todos los días al salir a la calle en una ciudad estamos sometidos a miles de estímulos visuales que sobresalen a la confusión generada por el movimiento perpetuo de personas y de vehículos que se mueven en ella. Muchos de estos estímulos tienen una misma matriz, han sido generados por la mente humana, ya sea de arquitectos, diseñadores gráficos, urbanistas o publicitarios. Al pasear por la calle o al entrar en tiendas, edificios, bares, estamos bajo un ataque continuo, todos pretenden llamar nuestra atención utilizando patrones estéticos diseñados con ese fin. Luces, colores y formas hablan a nuestro subconsciente influyendo en nuestras decisiones, modos de relacionarnos y de ver las cosas que nos rodean.

En esta serie he dejado que mi mirada se amoldara a los dictámenes imperantes en la calle descodificando y simplificando las escenas cotidianas a mi alrededor para conseguir que tengan un mayor impacto visual y así estimular la mirada del espectador. No es algo descarado, es utilizar composiciones, luces, filtros naturales y masas de color o sin color para crear contrastes o armonías que puedan ser fácilmente asimiladas y que me permitan conectar con el espectador y comunicarme con él de manera no explicita en un proceso que se basa en la afinidad humana.

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